While it’s one thing (and a great thing) to talk about green building, it’s not every day that we meet people who are actually doing it on a grand scale. So to bring a fresh dose of reality to the conversation, we tracked down someone who not only talks the green talk but is decidedly walking the green walk, too. Here’s a short Q&A session with Thom Woglom, a green contractor in Warwick, New York. Thom is a regular Green Depot customer, and with 25 years of experience as a general contractor, he is now the owner and president of Greenway Technologies of Warwick–a contracting company specializing in green building. He kindly took the time to answer some basic questions about the business for us.
Green Depot: Thom, what are some of the reasons your customers have given for choosing a green contractor and green building materials, as opposed to going the standard route?
Thom Woglom: Well, the community of Warwick is special in that it’s both very rural and is made up of a lot of progressive thinkers. So there’s a big emphasis on nature here, and preserving it. The environment is very much on people’s minds these days–there’s a huge amount of interest in green products. But beyond that, our company (my son is my lead foreman) is unique in that we also offer an electronics-recycling service to the community–and a lot of our green building customers come to us by way of that. We think the key to expanding the green movement lies within forming a sense of community around it, because the biggest changes are happening within communities and are growing from the ground up. So we provide a service for our community that helps it become more green-conscious, and as an added benefit, it brings our green business new interest and customers.
GD: What are some products you use often that you order from Green Depot?
TW: We use a lot of your National Fiber cellulose insulation, your Solatube ventilation and daylighting systems, and your Complete Radiant subflooring. We’re about to start working on a house that will have all of those products and many more–they client is going all-out, with a rainwater containment and reuse system, a freshwater swimming pool, wind power, and even a Permaculture site design.
GD: That’s fantastic! Hopefully one day every house will be like that… But are there any areas of the house where that client chose a non-green option? And if so, why?
TW: Well, one of the reasons we’ve heard most often from clients when they don’t want to go with a green choice is concerns about reliability. People haven’t seen most of these new green technologies in action over a long enough time to feel 100% comfortable relying on them yet. This client’s way of addressing those concerns was to have a backup to each of the major systems. So in addition to solar power and heating, he’s installing traditional fossil-fueled electricity and a furnace, too, just in case the greener systems fail (which, of course, we don’t believe they will). It’s an interesting approach. Many clients are also put off by the pricing for green systems, which are generally higher than what they find at a mass-market discount warehouse, but might not be too much higher than non-discounted traditional systems. But price isn’t the main concern for this particular client.
GD: What about the installation of green systems–is it any more difficult or easier than installing traditional heating, cooling and insulation?
TW: It’s all in how you think about it. Any new system requires learning something new, but the basic tools and techniques of building and installation stay the same. As it happens, some of the older workers who might be resistant to learning new methods are now aging out of the workforce, and we’re taking the opportunity to teach the new systems to the new generation of workers from the very beginning. But ultimately, regardless of age, if you’re willing to learn and read instructions, green building really isn’t any more difficult.
GD: Thanks for sharing your experience and expertise, Thom!
Thom Woglom and his company are currently building their area’s first interactive showroom for green building and landscaping, which will feature everything from super-insulated windows and low-flow toilets to compost makers and edible landscaping.